Piece compiled by Eddie on 17/07/2015
What’s the mission statement of a movie trailer? Is it to show us just enough to make us want more? Is it to show all the films best set pieces to entice us to spend our hard earned cash at the ever increasingly expensive cinemas? Perhaps it’s to show us a shortened run down of what the whole film entails, as witnessed over recent years in far too many trailers.
Not only have we movie lovers sadly lost the deep and comforting tones of trailer voice over artists in the modern history of trailers but now we’ve been mistreated far too many times by trailers giving away movie’s plot lines, sometimes in their shortened entirety. Recently Ridley Scott’s new Sci-Fi epic The Martian had its trailer premiere and whilst the trailer has been viewed millions of times and reception to it been overwhelming positive, the 3 minute plus trailer quite literally portrayed the movies entire plot line.
Is the concept of a lone man on mars not enough to sell Sci-Fi fans? Do we need an overview of how Damon’s Mark Watney is left behind on the red plant, how he battles for survival growing plants, how his crew valiantly defy orders and head back to collect their fellow space explorer? I would say no, we don’t need to see any of that as I for one feel like much of the films mysteries have now been answered already for me and in an age where script leaks, media coverage and interviews flood the market the trailer should be something sacred that pricks our interest without merely showing us what is going to happen.
It’s, as said, a modern day movie problem and while examples like The Martian, early 2000 classic Cast Away and so many more pander to the movie going publics increasing need to know everything and know it now! There are still fine examples of trailer workmanship that show off to others how it should be done. The most impressive and pressing example that springs to mind when talking up the merits of a trailer that’s not afraid to show us only slight glimpses at what to expect all the while getting us all giddy with excitement is the most recent Star Wars: The Force Awakens trailer.
Whilst it may be seen as teaser of some sorts, this latest trailer did its job perfectly, without hammering us over the heads with its undoubtedly fantastic set pieces and homages to the lore set before it and those who constructed this 1 and a half minute ride should be commended for their smart and respectful treating of those looking forward to the movie. It’s a great example of what the motto of a trailer should be whether full length or shortened, it’s a teaser, a slight look in and taste of what we can expect come release day, not an extended look at who’s going to live, whose going to die, what villains may make a cameo appearance, a respecting of what makes going to the movies such a joy in the first place, the mystery of what’s to come.
While movie making changes by the day, by the hour even, is it so much to ask for to have our trailers made with a little more care and respect for the product it’s promoting? I know I for one am just as excited as other movie fans when new trailers hit the web and I find myself frequently watching the newest and most talked about upcoming movie teases on a weekly basis but as excited as I most often am I now feel trepidation and sometimes sadness at what I may see or have seen as while we want to know every last detail about our most anticipated film, keeping some mystery in an age of abundant knowledge surely can’t be a bad thing?
WRONG TRAILER –
RIGHT TRAILER –
How do you feel about modern day movie trailers? Do you like your trailers filled with plot lines and set pieces or do you prefer to discover these when actually watching the film? What are some of the worst trailers you’ve seen or best? Let us know in the comments below!